We are rooted in cycling, but our apparel is for anyone who pursues outdoor activities in every season. We make high-performance, stylish and timeless pieces that deliver on quality and functionality. Our mission — to make the finest merino wool active-wear in the world — is fueled by our passion for the outdoor pursuits and traditions found in our surrounding Maine landscapes. Our dedication to craftsmanship and American manufacturing minimizes environmental impacts, reduces waste, and strengthens our communities.

For us, Made in America is much more than a slogan. It represents respect for the preservation of manufacturing traditions that are deeply rooted in our country. It’s our belief in and accountability for strict environmental standards, fair labor practices and safe working conditions. Additionally, producing our goods close to home cuts back on carbon emissions throughout the supply chain.

We make apparel that provides reliable comfort, durability and breathability in changing conditions and that’s only made possible with Nuyarn® Merino wool. It is lightweight, soft on the skin and comfortable — keeping you warm when it's cold and cool and dry when it's hot. Our merino is odor-resisting, RWS Certified, provides natural sun protection and is antimicrobial which reduces the need for washing. Simply put, it’s the most natural and sustainable high-performance material in the world.

We are inspired by where we live in Maine — its landscapes, its outdoor traditions and its people. Because of this, sustainability is a daily practice and also part of our long-term vision. Local manufacturing exponentially reduces shipping and carbon emissions throughout our supply chain. We always package and ship our goods in plastic-free, recycled materials. Our Nuyarn® Merino Wool garments last 8.8x longer than traditional merino wool. So for every 1 of our Nuyarn® garments, our competitors must source materials, energy, processing and distribution for 9 of theirs.

We believe in the right way, not the easy way. We are a community of athletes and outdoor enthusiasts who don’t back down from challenges and are confident in our own unique path. For us, learning new skills, pushing past personal limits and adventure in the natural world are the ultimate reward.